Heroine Make Impact Frame Mascara Review

I’ve always been a fan of natural looking makeup and one of the things I noticed on girls that have their natural makeup-game on point is that they have wonderfully striking eyes thanks to beautiful long and thick lashes. Obviously not all of us have that, but thank god for good mascara.


Lash goals.

The thing about great and effective makeup is that they can be pretty expensive. I honestly cannot afford MAC or any of the pricier brands that make wonderful makeup but sometimes, you’ll get lucky and there exists cheaper but not necessarily less effective alternatives and Heroine Make is, as I’ve discovered one of those few companies that make outstanding makeup that also happens to be more affordable.

I initially wanted to get the much-raved about Heroine Make Long and Curl Mascara but when I got to the store, the sales lady shifted my attention to the Impact Frame one because it promises not only to make your lashes longer but also give it more volume. She said she was wearing it and man did it look like she had falsies on so I went on ahead and got Impact Frame instead. (I still want to try Make Long and curl though.)

Heroine Make Impact Frame Mascara

Heroine Make Impact Frame Mascara


For the Philippine version, the back of the packaging has a translation of the Japanese instructions of how to apply the mascara as well as the general description of the product.

The tube

The tube


Heroine Make Impact Frame mascara has a special kind of brush where you’re supposed to use the comb-back first to volumize and then the separator-side to lengthen lashes.

When I tested it out for myself, it didn’t disappoint. It volumized my lashes and made them long indeed (not that mine are short, they’re actually long but down-turned o_o) not to mention hold the curl up for several hours. I put mine on at 3pm and by 12 mn the curl is still there.

Here are pictures and they don’t do justice to what the mascara actually looks like in person. It’s so much more ‘out there’ in person lol. A friend who shopped with me who had virtually no lashes tried them and it was like she instantly grew lashes. Sorry I don’t have a good camera to photograph with but anyway. Pics, I didn’t put anything on my eyes except the mascara.


My eye without the mascara. I have long-ish lashes but they are always pointing downwards 😦


Left eye has mascara (one-coat.) The right one doesn’t. I rubbed the excess product thoroughly off the brush before application.


Both eyes with Heroine Make Impact Frame mascara.


Two coats on both eyes.


-volumizes and lengthens lashes

-holds up the curl for hours, long lasting

-smudge-proof (So I actually tried rubbing my eyes while wearing the mascara, nothing happened lol o_o)

-cry-proof (Ok I haven’t actually cried in this lol but I did wet my eyes and nothing happened to it. It didn’t budge one bit.)


-Hooooly crap is this thing HARD to remove (which is why i’ll probably getting Heroine Make’s mascara remover next as well. I literally had to rub sunflower oil on my lashes like I was shampooing them to get the product off.)

-Brush gathers too much product (so watch out for that and rub off some of it at the rim.) Before I took the photos I brushed off a lot of product first because I don’t like clumpy mascara.

-Can look clumpy if you don’t apply properly/ remove excess product before application.



Would I repurchase? 

Absolutely. And again, I also still want to try the Long and Curl mascara to compare and contrast with this one.


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